🎰 Understanding the esports opportunity | iGaming Business

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A closer look at the growing global opportunity for brands in esports marketing, complete with all the latest data for esports audiences by.


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Why Esports is Bigger Than You Think

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ESPorts is on the rise. Well, not even: it's big. It opens up a clear advertising opportunity for companies to take. Why should we seize this.


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Esports: How to Make Money in Esports

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Rohini Sardana outlines the challenges and opportunities presented by the burgeoning esports betting vertical.


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How Do You Invest in the Booming eSports Industry in 2019?

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Where Is The Money In eSports? - The Business of eSports

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Tapping into the esports opportunity. TrendsGames. Posted January 16, In February , 16 teams from around the world descended upon Montreal.


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A closer look at the growing global opportunity for brands in esports marketing, complete with all the latest data for esports audiences by.


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It's essential to think of the esports opportunity in this way — one inclusive of gaming, media, pop culture, and commerce — as it shines a light.


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Esports events are getting quite the surge in viewership at the moment, with the likes of Twitch and YouTube reporting increased traffic in March.


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Esports is growing into a $1 billion industry - CNBC Sports

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Why Investing in eSports Could Be This Decade's Top Opportunity

Rohini Sardana speaks to iGaming Business and outlines the challenges and opportunities presented by the burgeoning esports betting vertical The continued growth of esports has presented a significant challenge and opportunity for mainstream operators, many of whom have been exploring how to optimise this relative newcomer to the betting landscape. Google Tag Manager. Another necessity, Sardana says, is low latency between pictures and priceswhen pricing live events for online, which is essential for operators to maintain margins. Providing sports bettors with an easier route into esports with familiar games and markets may be the key, as opposed to a product format which currently mainly resonates with those already familiar with gaming. Delays can inevitably raise questions from operators about the credibility of esports betting and its feasibility as a business proposition.

Rohini Sardana speaks to iGaming Business and outlines the challenges and opportunities presented by the burgeoning esports betting vertical. Multiple data points in games and changes in player rosters as well as games updates, make it difficult to price up events, esports opportunity, it can be hard to find traders with esports opportunity the mathematical background and article source understanding of the games and their many intricacies.

Solution However, Sardana maintains that these challenges can be overcome with a change in perspective.

While this approach has worked for some, Sardana suggests it may not be the right approach for everyone. The continued growth of esports has presented a significant challenge and opportunity for mainstream operators, many of whom have been exploring how to optimise this relative newcomer to the betting landscape. It features live streams of head to head competitions between gamers on popular sports titles, with quick-fire events, providing results within minutes. The starting point is to avoid treating esports like any other sports betting vertical. With market research providers such as Newzoo predicting a So, what are the challenges that esports face as a betting vertical, and how can operators combat them? Skip to main content. One of the main challenges for operators were that the types of games and data available for them, are typically not suited to current sports bettors. Understanding the esports opportunity. We believe that in breaking from the current status quo, our product is really innovative, and this is reflected in the events that SIS Competitive Gaming offers, which are more akin to existing sports events offered by bookmakers. A few mainstream operators have gained some traction with the data-bundle route, but that is only by investing heavily in the tech stack and in personnel who understand and live and breathe esports. However, Sardana maintains that these challenges can be overcome with a change in perspective.